Ever wondered how to unlock the full potential of Roselle, that vibrant, versatile plant also known as Hibiscus sabdariffa? Well, that’s exactly what we’re diving into! Our interactive online workshop is tailor-made for entrepreneurs, farmers, and food enthusiasts keen on exploring the ins and outs of creating exceptional value-added products from Roselle. Through live sessions and engaging activities, you’ll discover the secrets to transforming its tangy flowers into a range of goods—from healthful teas and juices to exotic jams and relishes. And it doesn't stop at production; we've got the marketing strategies to help you stand out in a blossoming market.

What You Will Learn
You'll learn to navigate the product development lifecycle, from inception to shelf, while keeping sustainability and consumer trends in focus. Even if you're just starting out, you can quickly grasp the fundamentals of turning Roselle into high-demand products. I've carefully structured each module to build on the last, so we'll start with understanding the properties of Roselle, and before you know it, you'll be hands-on, creating your own infused teas, jams, or natural dyes. What I think you'll find especially helpful is the dedicated module on marketing, where I share proven techniques to help you stand out in a crowded marketplace. Plus, the online format means you can learn at your own pace, with well-organized materials and support whenever you need it. Whether your aim is to start a small business or simply add to your existing product line, this workshop is a practical and efficient way to get there.

Jackie Taylor brings to the course a profound expertise and a wealth of real-world experience in cultivating Hibiscus sabdariffa, commonly known as Roselle. Having worked extensively within Alabama's Black Belt region, Taylor has learned best practices required to successfully grow this crop. Beyond academic and field experience, Taylor's involvement with local farming communities has established strong connections, facilitating knowledge transfer and fostering sustainable agricultural practices that can benefit small-scale farmers with limited resources.